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General Manager

What’s Cookin’ at Casey’s

Pittsburgh, PA

May 2021 - Present

  • Managed the restaurant’s rebranding process utilizing an innovative storytelling concept.

  • Developed and instituted a social media plan that increased the restaurant’s Instagram accounts reached by 196%, content interactions by 112%, and total followings by 63%.

  • Created targeted content for the restaurant’s social media pages via Adobe Photoshop, Adobe InDesign, and Adobe Premier.

  • Partnered with local food bloggers, influencers, and businesses to market the restaurant’s new brand and menus.

  • Developed a Wix website using SEO keyword optimization with online ordering capabilities integrated directly with POS system.

  • Designed and wrote new breakfast, lunch, and dinner menus that called out new gluten-free and vegan options available via Adobe InDesign.

  • Designed the user interface for the new POS system.

  • Successfully negotiated various contracts in favor of the restaurant’s interest and budget.

  • Managed the restaurant’s social media pages by scheduling posts via Loomly and Hootsuite.

  • Consulted in business development.

Website

Branded Content

Menus

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