General Manager
What’s Cookin’ at Casey’s
Pittsburgh, PA
May 2021 - Present
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Managed the restaurant’s rebranding process utilizing an innovative storytelling concept.
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Developed and instituted a social media plan that increased the restaurant’s Instagram accounts reached by 196%, content interactions by 112%, and total followings by 63%.
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Created targeted content for the restaurant’s social media pages via Adobe Photoshop, Adobe InDesign, and Adobe Premier.
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Partnered with local food bloggers, influencers, and businesses to market the restaurant’s new brand and menus.
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Developed a Wix website using SEO keyword optimization with online ordering capabilities integrated directly with POS system.
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Designed and wrote new breakfast, lunch, and dinner menus that called out new gluten-free and vegan options available via Adobe InDesign.
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Designed the user interface for the new POS system.
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Successfully negotiated various contracts in favor of the restaurant’s interest and budget.
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Managed the restaurant’s social media pages by scheduling posts via Loomly and Hootsuite.
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Consulted in business development.